Goodburger needs no introduction. The burger chain is well known for satisfying hunger with real American authentic burgers including the iconic Cowboy. Goodburger needed a digital media strategy that would get the brand in front of its target audience.
Our integrated digital marketing approach utilizes Social Media, Online Advertising (Social & Google Display), Email Marketing and Search Engine Marketing (SEM). By executing everything in-house—from photoshoots to digital advertising— our campaigns deliver brand value and increase sales.
Work begins by creating mouthwatering visuals with bright colors and playful typography across all mediums. Then, we amplify the reach of the branded content, by being in the right place, at the right time, with the right message in a way that drives performance. We use robust data from first and third party sources to understand Goodburger’s consumer’s journey, build personas and targets and better utilize opportunities for efficiency. We learn what works, so we’re continually building on success and optimize toward the KPIs that best fit the overall business goals.
The campaigns successfully reach a much wider audience on social media and boost engagement (both organic and paid), as well as increasing the online sales through the Goodburger’s website and app with lower cost per visit and lower cost per purchase.