With more companies increasingly becoming well acquainted with online marketing, it is of great importance for a business website to stand out and act as the company’s best ‘salesperson’.
Outdated design, content that reads like journal entries and a bad layout harm the brand image and cost lost sales. Redesign does not require redevelopment of the entire website; code editing, upgrades, and improvements can make a huge difference to the user experience.
Below are some of the ways to determine whether your website is functioning efficiently or if it needs redesign.
Your competition seems to outrank you.
Among other factors, content marketing and SEO actions ensure that a website receives enough traffic. Search engines results are the outcome of algorithms that identify whether a website is either relevant or not with what the online user is searching for. A website that is frequently updated with informative and engaging content, it is likely to stand out in search engines results and consequently stay ahead of competition.
A way to determine whether your website is lagging behind or not is by doing a simple online search for keywords related to your business. For instance, if you are running a business that sells business gifts in Cyprus, search for the term ’business gifts.’ If you find out that your competitors’ websites rank higher in the search engine results than your website does, then it is time to rethink about redesigning your website.
Your site does not adjust to fit mobile screens.
Moreover, search engines like Google, Bing, Yandex and Yahoo rank higher the websites that are mobile-friendly and optimized. With more searches completed on mobile devices than on computers, your business must have a mobile-responsive website in order to stay aligned with today’s SEO tactics musts. It’s worth mentioning that websites which are not mobile-friendly, are penalized in search rankings.
Your site appears to be outdated.
Website design does affect user experience. If your website’s design has not been recently updated, chances of it becoming outdated are high. Functionalities like inappropriate pop-ups not only make people press the back button shortly after visiting your website, but are also clear signs that you are in need of developing a new website or redesigning your current one.
Moreover, potential customers associate your website’s efficiency and design with the quality of services or products your business offers. If your company’s website design is poor, lots of visitors get the impression that the services and products your business is offering are not of the greatest quality.
In addition, the interaction with your website’s look and feel is the first experience many of your new leads and new customers have with your business. Offering a pleasant experience to your potential and existing customers consequently increase sales.
Your visitors do not convert into customers.
Increased traffic to your site doesn’t necessarily mean increased sales. There are numerous sites with high traffic but low sales. Most of these sites experience traffic because of their search engine or social media marketing, or just a great reputation. With Google Analytics, you can find out the loophole in your website that seems to be the reason as to why visitors do not convert into customers.
It could be that your website’s load time is painfully slow, or maybe the navigation is not easy or perhaps what your offer is not clear enough (visible discounts, special offers or free shipping). Whatever the reason is, potential opportunities are wasted.
High bounce rate.
Your website’s bounce rate specifies the percentage of visitors who visit your site and then leave without visiting any other pages rather than the one they landed on. If bounce rate is high, it means that visitors either didn’t find what they were looking for or the website was difficult to use.
No sign-up option for emails.
Your website’s visitors emails are extremely important for building a relationship between them and your brand. Sign up or pop up forms will simply allow you to reengage with your leads by communicating relevant content or promotions and thus convert them into customers.