Digital PR.

New media and blogger relations are the heart of an impactful digital public relations program, where everything starts with a story. When done properly, digital PR increases brand’s reach and in turn, it has a positive effect on search engine visibility and credibility. We work with businesses to develop the stories that will convey their message accurately, articulately and persuasively, building long-term customer relationships.

digital public relations that combine social seo and media and influencers relationships

In this new media landscape, getting placements in high-tier media is not enough. Digital PR is all about combining traditional PR with content marketing, influencers’ outreach and search, to transform static news into conversations, talk directly with the most relevant audience, and connect. Through creative storytelling, our team achieves authentic communication and generates bottom-line results.

This multimedia environment also requires integration of visual and technology into the story, which are as necessary as media relations and PR. Moreover, a timely social media update or creative social contest, or mention from an influencer, can have as much impact as a traditional news story.

Just as communication evolves and the needs and preferences of audience shifts, PR is tasked with influencing opinion through broad reach – media, bloggers, authors, key customers – while working together with other areas of marketing.

Work with us.

How we do it.

using bloggers and social media influencers for marketing in cyprus

Influencer marketing campaigns.

We amplify a brand’s story by co-operating with the influencers across social media, blogs and other online media. Our team ensures that all content produced by the influencers aligns with the brand’s DNA, while allowing them to carry branded messages authentically into the conversation.

native advertising and publicity

Content partnerships.

We collaborate with the media and influencers and help them cover branded stories, which are relevant both to the media outlet and their readers. We produce content that is always memorable, thought-provoking, humorous or educational, along with visually appealing assets which enrich the story.

managing reputations risk in the digital age

Digital crisis management.

With the growing confluence of digital media, managing reputation is becoming more important than ever. Companies need to respond fast and transparently to a crisis. To do that, they must have in place their own social channels to amplify their stories; otherwise, misinformation and distortion will fill the vacuum. We help companies identify issues and develop crisis response plans in advance, while ensuring that the brand can respond to issues appropriately and promptly.

cultivate digital icon

Brands grow here.